Niche newsletter · 1,500 real opens
€150
Fixed placement in one edition. Small but engaged audience; per-edition price is low in absolute terms, but the real CPM can exceed the standard thanks to engagement.
Newsletter sponsorship price calculator for creators
Calculate in seconds how much you can charge for a newsletter sponsorship based on the market standard: €100 per 1,000 real opens.
Calculator How much does it cost to sponsor a newsletter →
Calculate the price of your sponsorship
Enter your subscribers, your open rate and the format. We calculate the recommended price from your real opens.
Are you a brand looking to sponsor?
See the pricing guide from the advertiser side.
How the price is calculated
The formula starts from the market-standard CPM (€100 per 1,000 real impressions) and adjusts it with three levers every experienced creator already uses:
Real opens, not subscribers
A newsletter with 10,000 subscribers but 2,000 opens has an impact of 2,000, not 10,000. The price is calculated on what the brand actually sees.
Sponsorship format
A fixed placement is the baseline. Organic integration is worth more because it requires editorial work: researching, writing it and fitting it into your voice. If you offer both, charge more.
Multi-edition pack
When a brand buys several consecutive editions, the per-edition price drops. For you it means more predictable income and less negotiation; for the brand, sustained exposure.
Quick pricing examples
Three typical scenarios so you can see how the price moves. Calculated with the same formula the calculator uses.
Mid-size newsletter · 5,000 real opens
€500
Fixed placement in one edition. You're right at the market CPM: €100 per 1,000 impressions. This is the baseline scenario.
Large newsletter · 15,000 real opens
€1,300
Fixed placement in one edition. Above a certain volume you apply a scale discount (effective CPM around €85) so your newsletter stays competitive against other channels.
Sponsorship pricing FAQ
Why is it calculated on real opens instead of subscribers?
Because what a brand pays for is impact, and impact only exists when someone opens the email. A list of 20,000 subscribers with a 10% open rate reaches 2,000 people; that's the number that matters. Charging on total subscribers inflates the price and damages trust when the brand sees the results.
How much do sponsorships pay on average?
The market standard is around €100 per 1,000 real impressions (CPM). A newsletter with 2,000 opens typically charges around €200 for a single mention, and one with 10,000 opens around €1,000. From there modifiers kick in: format, exclusivity, niche and pack size.
Is organic integration worth more than a fixed placement?
Yes, usually 20–30% more. Organic integration requires editorial work: reading about the product, finding the angle that fits your voice and writing it without breaking the email's tone. That work is paid. It also tends to convert better for the brand because it feels like a recommendation, not an ad.
Should I give a discount if a brand buys several editions?
Yes, that's standard. A 10% discount for packs of 2-3 editions and 20% from 4 editions onward is reasonable. In exchange you secure recurring income, reduce the sales cost of each negotiation, and the brand gets the repetition it needs for the message to land.
Can I charge more if my newsletter is highly niche?
Yes. If your audience is highly focused (senior developers, B2B SaaS founders, professionals in a specific sector), CPM can be significantly higher than the standard because you save the brand from filtering irrelevant traffic. In those cases, starting at the high end of the calculator and going 20–50% above is defensible.
Is real CPM the same as CPM on subscribers?
No. Real CPM is calculated on opens (actual impressions). Subscriber CPM is calculated on the full list, opened or not. The first reflects the real impact of the sponsorship; the second only serves to inflate rates. Niusleters always works with real CPM.