Kit
Automation-heavy email platform for creators who sell things
Kit, formerly ConvertKit, is an email platform built around automation for creators who sell products. Its free plan is unusually generous at 10,000 subscribers, and paid plans start at $33 per month, adding unlimited automations and sequences. It suits people running funnels, launches and digital products rather than a simple newsletter.
Pricing verified on 10 August 2026 · Entry last reviewed 10 August 2026
Kit at a glance
Features
- Yes: Paid subscriptions
- Yes: Referral program
- Yes: Landing pages
- Yes: Custom domain
- Yes: API
- Yes: A/B testing
Data and compliance
- No: EU hosting
- Yes: GDPR DPA
- Yes: List export
What Kit is
Kit assumes you are selling something. The whole product is organised around tags, triggers and sequences rather than around individual issues of a newsletter: someone clicks a link, gets tagged, enters a sequence, buys a product, leaves the sequence. If that sentence describes your business, Kit is built for you.
The rebrand from ConvertKit came with a push further into creator commerce, bringing digital products, paid recommendations and a creator network. The email engine underneath is the same mature tool it always was.
Pricing
Kit’s free plan is the strangest and most generous in this comparison: 10,000 subscribers at no cost. Read the limits carefully, though, because the ceiling is on features, not volume. One basic automation is not enough to run the kind of business Kit is designed for, so the free tier functions as a long trial rather than a permanent home.
Paid plans start at $33 a month at 1,000 subscribers and climb with list size, which means Kit gets more expensive as you grow, the opposite of Beehiiv’s flat ceilings.
What it does well
- The best automation builder here for creators: visual workflows, tagging and conditional logic that hold up under real complexity
- A free tier you can genuinely grow an audience on before paying
- Strong ecosystem of integrations with course, commerce and membership tools
- Selling digital products is native rather than a bolt-on
Where it falls short
- Overkill for a plain newsletter, and you feel it in the interface
- Pricing scales with subscribers, so large free lists get expensive
- US hosting and an English-only interface
- The publishing and website side is weak next to Ghost or Substack
Who Kit is for
A good fit
Creators with something to sell who need tags, sequences and launch funnels rather than just a send button.
- Creators selling courses, digital products or memberships, where email is the machinery rather than the product
- Anyone whose automation has conditional logic that simpler tools cannot express
- Lists under 10,000 subscribers, which can grow on the free plan before paying anything
- Launch-driven businesses running the same sequence several times a year
Not a fit
You only publish a newsletter, in which case you are paying for automation depth you will never open.
- You only write and send, with nothing to sell , use MailerLite instead
- You need EU data residency , use Brevo instead
- The newsletter is the product and you want sponsorships and referrals , use Beehiiv instead
Alternatives to Kit
MailerLite
Simple EU-hosted email marketing for small businesses
$12/mo · Free plan: 250 subscribers, 2,500 emails/monthBeehiiv
Creator-first newsletter platform with monetisation built in
$43/mo · Free plan: 2,500 subscribersMailchimp
The default email marketing suite, with the pricing to match
$13/mo · Free plan: 250 contacts, 500 emails/monthKit FAQ
Is Kit free?
Yes, up to 10,000 subscribers, which is the most generous free tier in this comparison. The free Newsletter plan includes unlimited broadcasts, landing pages and forms, but only one basic automation.
How much does Kit cost?
The Creator plan starts at $33 per month and Pro at $66 per month, both quoted at 1,000 subscribers and rising with list size. Annual billing saves roughly two months a year.
What is the difference between Kit's free and paid plans?
Volume is not the difference, features are. The free plan handles 10,000 subscribers but gives you one automation. Paid unlocks unlimited visual automations, sequences, A/B testing and integrations, which is the entire reason to choose Kit.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. Same product and same accounts, just a shorter name and a broader positioning around creator commerce.
Kit or MailerLite?
Kit goes deeper on creator-specific automation, tagging and product launches. MailerLite is simpler, cheaper at $12 per month and hosts data in the EU. Pick Kit for funnel complexity, MailerLite for clarity and GDPR comfort.
Whichever platform you pick
Niusleters is where you get paid for it: publish your newsletter, set your price and let brands find you.
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