MailerLite
Simple EU-hosted email marketing for small businesses
MailerLite is an email marketing platform aimed at small businesses that want automation without complexity, with EU data hosting and a clean interface. The free plan covers 250 subscribers and 2,500 monthly emails, and paid plans start at $12 per month. It suits European businesses that need GDPR-friendly infrastructure.
What it costs as your list grows
- 1k subscribers $17.10/mo
- 10k subscribers $80.10/mo
Cheapest paid plan covering that list size, on yearly billing.
Pricing verified on 10 August 2026 · Entry last reviewed 10 August 2026
MailerLite at a glance
Features
- Yes: Paid subscriptions
- No: Referral program
- Yes: Landing pages
- Yes: Custom domain
- Yes: API
- Yes: A/B testing
Data and compliance
- Yes: EU hosting
- Yes: GDPR DPA
- Yes: List export
What MailerLite is
MailerLite is what Mailchimp used to be before it grew a CRM, an e-commerce suite and a pricing page you need a spreadsheet to understand. It does campaigns, automations, forms, landing pages and a basic website builder, and it does them without making you learn a vocabulary first.
For European businesses there is a second argument that often decides it: MailerLite is a Lithuanian company that hosts EU subscriber data in the EU. That turns a GDPR conversation that can consume weeks into a short one.
Pricing
The free tier is modest (250 subscribers and 2,500 emails a month) but unlike several competitors it includes automation, so you can build the thing you actually intend to run before paying.
Comfort starts at $12 a month and Power at $25, both scaling with subscriber count. MailerLite is consistently among the cheapest options in this comparison at equivalent list sizes, and the pricing page is legible, which is not a small thing in this category.
What it does well
- EU data hosting with EU sub-processors, which resolves the GDPR question cleanly for European businesses
- Genuinely pleasant interface, the least friction of any tool here for non-technical users
- Automation is included on the free plan rather than held back
- Among the cheapest per subscriber at almost every list size
Where it falls short
- Small free tier: 250 subscribers goes quickly
- Nothing built for creators, no referrals, no sponsorship marketplace, no discovery
- Automation is capable but not as deep as Kit’s for complex funnels
- English-only interface despite the European positioning
Who MailerLite is for
A good fit
European small businesses that want real automation, EU data hosting and a bill that stays under control.
- European businesses that need the GDPR question to answer itself, with EU hosting and EU sub-processors
- Non-technical teams, since it has the least friction of any tool in this comparison
- Small lists emailed often, where per-subscriber pricing stays among the cheapest here
- Anyone who wants automation available on the free plan instead of behind a paywall
Not a fit
You need creator-specific tooling like referrals and sponsorships, or automation complex enough to justify Kit.
- The newsletter is the business and you need growth and monetisation tooling , use Beehiiv instead
- Your automation is genuinely complex, with tags and conditional funnels , use Kit instead
- You hold a large list you email only occasionally , use Brevo instead
Alternatives to MailerLite
Brevo
EU-hosted email marketing priced by sends, not contacts
$9/mo · Free plan: Unlimited contacts, 300 emails/dayKit
Automation-heavy email platform for creators who sell things
$33/mo · Free plan: 10,000 subscribersMailchimp
The default email marketing suite, with the pricing to match
$13/mo · Free plan: 250 contacts, 500 emails/monthMailerLite FAQ
Is MailerLite free?
Yes, up to 250 subscribers and 2,500 emails a month, including automations, a website, a landing page and signup forms. It is a small free tier compared with Kit's, but it is not crippled: automation is included from the start.
How much does MailerLite cost?
The Comfort plan starts at $12 per month and Power at $25 per month, both rising with subscriber count. All plans include a 14-day trial of premium features.
Does MailerLite host data in the EU?
Yes. MailerLite hosts EU subscriber data inside the European Union in an ISO 27001 certified data centre, and states that its sub-processors are EU-based. That removes most international transfer questions under GDPR.
Is MailerLite good for newsletters?
It sends newsletters perfectly well, but it has no discovery network, no referral programme and no sponsorship marketplace. If your newsletter is the business, Beehiiv or Substack will do more for growth.
MailerLite or Mailchimp?
MailerLite is cheaper at $12 versus $13 entry, has a more usable interface and hosts in the EU. Mailchimp has a wider integration ecosystem and more reporting depth. For most small teams MailerLite is the better value.
Whichever platform you pick
Niusleters is where you get paid for it: publish your newsletter, set your price and let brands find you.
Register my newsletter free