It has an author, not a marketing team
Behind it there's a person (a journalist, an expert, a creator) writing in their own voice about what they know. It's not a store's promo email.
Guide for brands
What is an author newsletter?
It's like a blog or a podcast, but it lands straight in its readers' inbox. And, just like a podcast, brands can appear inside it.
- Written by a person
- About a specific topic
- For people who subscribed
Three ideas to get it in 30 seconds
Readers asked for it
Nobody gets it by surprise: every subscriber left their email because they wanted to read it. That's why it gets opened and read carefully.
There's a slot for brands
Just like a podcast says "this episode is sponsored by…", a newsletter saves a space to recommend a brand.
Anatomy of a sponsorship
This is what a sponsorship looks like inside a newsletter
Tap the numbers to explore each part, or remove the sponsorship to see the difference.
With sponsorship
From: Marta · The Pantry
Subject: Three autumn recipes ready in 20 minutes
1A real person
It arrives signed by someone with a name. Readers know them and trust their judgment.
The Pantry
Issue #84 · 12,400 readers
Hi! This week I've been testing quick recipes for those days when you get home with zero energy…
2Content readers asked for
It's what people expect to read: the reason they subscribed and the reason they open every issue.
Sponsored by Your brand
I've been using their seasonal veggie box for a month and it changed how I plan my meals. If you'd like to take a look, here's the link.
Visit the brand →
3The sponsorship slot
Your brand shows up inside the reading, labelled as sponsored and told in the writer's own voice. It's not an annoying banner.
4A click you can measure
The button goes to your site with your own tracking link, so you see how many visits actually arrive.
And now, on to the first recipe: roasted pumpkin soup with…
Hugs, Marta
The most common formats
A sponsorship can sit in different places inside the email. Each newsletter shows which ones it offers and at what price.
Primary
At the very top, the first thing people read. Maximum visibility.
Mid-issue
In the middle of the content, when the reader is already hooked.
Short mention
One or two lines with a link. Great for testing on a small budget.
Dedicated send
The whole email is about your brand. For launches or messages that need room.
From budget to inbox
Niusleters is the bridge between brands and the people who write newsletters.
- 1 Your brand
Picks newsletters by topic, language and audience size.
- 2 The writer
Writes the ad in their own style, so it sounds like a recommendation.
- 3 The readers
Get it in their inbox, next to the content they're expecting.
- 4 Results
You measure clicks with your link and only pay when the sponsorship closes.
How is it different from a regular ad?
Social or banner ad
- Interrupts what you were doing
- Signed by the brand
- Gets blocked or skipped
- Audience chosen by an algorithm
Newsletter sponsorship
- Appears inside something you want to read
- Recommended by someone you trust
- There's no ad blocker in email
- Audience that chose the topic
Why sponsor author newsletters
Author newsletters have the highest attention rates in digital advertising today. Real audiences who chose to subscribe, no cold clicks.
30-50%
Average open rate
Compared to <1% average CTR on Meta Ads or display. Your brand appears where the audience is already reading with attention.
3-8%
CTR on opens for mentions
Clicks over the people who opened the email, not over the total subscriber count. When a newsletter recommends your brand, its audience clicks.
Opt-in
Audiences who subscribed by choice
No bought followers. We measure clicks with your own tracking link, so you see the traffic that actually arrives.
Sponsoring a newsletter is the difference between interrupting someone with an ad and appearing as a recommendation from someone they already trust.
What's next?
I have a brand
Find newsletters for your brand
Browse the directory and sponsor on your own, or let us manage it for you.
Sponsor newslettersI have a newsletter
Get sponsors for your newsletter
Create your free profile and get offers from brands that fit your audience.
Monetize my newsletterFrequently asked questions
Is an author newsletter the same as a company newsletter?
No. A company newsletter talks about its own products. An author newsletter is written by an independent person about a topic (food, finance, tech, parenting…), and its value lies in the content and the relationship with its readers.
Do readers know it's advertising?
Yes. Sponsorships are always labelled as such. That's exactly why they work: the recommendation is transparent and comes from someone the reader trusts.
Who writes the ad?
Usually the person who writes the newsletter, based on the information you give them, so it fits their tone. You review it before it goes out.
How much does it cost to sponsor a newsletter?
It depends on audience size, topic and format. You can get an idea with our sponsorship price calculator.
How do I know if it worked?
You use your own tracking link (for example, with UTM parameters) and see in your analytics how many visits and conversions come from each newsletter.
Can I sponsor several newsletters at once?
Yes. That's the most common approach: combining several newsletters on related topics to reach more people. On Niusleters you can do it yourself or ask us for a managed campaign.